koolt
Building value through memorable brands.

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Services

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Take a free marketing test to find out what marketing  services do  you need and how we can help you grow & scale.

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We are CIM accredited marketing specialists in Digital Marketing.

We craft unique marketing strategies for your brand and business objectives.

We have more than 14 years of experience in marketing projects.

We write premium copy to create a unique voice for your brand.

We gathered a team of experienced journalists in broadcast media.

We help you manage your marketing activity every step of the way.

Step 1.
MARKETING
STRATEGY

Without a targeted marketing strategy there is no direction.

Without direction, employees are confused about the company’s objectives and ultimately the success of implementing your plans reduces. Determine your marketing strategy and align everybody to the same objective.

Competition Analysis

Segmentation & Opportunities

Ideal Customer Profile

Positioning

Mission & Vision

USP & key messages

Objectives

KPI's

Identify, anticipate and satisfy customer requirements profitably.

In order to build an effective marketing strategy, you need a clear picture of the client segment that will be most affected by your product. The marketing strategy takes into account many things, but first of all, the ‘gap’ that you intend to close by delivering the right product.

Who are you talking to?

Who are you trying to reach?

What do they care about?

What do They want?

Where are they?

How will they act?

Step 2.
COMMUNICATION
PLAN

We’ve all been there. You take your brand public and then you discover that it’s a really tough market out there. How should you stay ahead of the curve? The way you get there is through content; consistent, relevant and top-notch content that no one can match. Strategic messaging – it’s the secret sauce to staying ahead of your competition. A communication plan will provide a framework for identifying strategic messaging, crafting an action plan utilizing a communication manual and then applying that plan by utilizing the appropriate channels with the unique brand voice.

PLAN

Content Plan

Target Audience

Voice

Strategic messages

TACTICS

Themes

Subjects

Ideas for events

Marketing mix

Tools

CALENDAR

Editorial Calendar for 3 months

A combo of storytelling, listening & analytics. Communication takes place through various marketing channels. Get deeper insights about customers to engage them better. Deliver messages through the right channels to the right target audiences in the right way.

Step 3.
COMMUNICATION
PACKAGES

Communication through content is one of the most important aspects of today’s digital marketing. Both search engines and consumers put a great deal of value in good copy. Meet the expectations of your prospective and established customers by publishing engaging, value-added content on your website, social media channels, and in your email marketing newsletters with the help of Koolt Communications.

NEWSLETTERS

Email newsletters are a great way to keep in touch with current and prospective clients about what’s going on at your company.

BLOGS WITH KEYWORD-RICH METADATA

For your website to rank in SERPs (Search Engine Page Results) and to keep website visitors engaged, you need high-quality, consistently published blog articles with keyword-rich meta titles and meta descriptions.

SOCIAL MEDIA POSTS

A critical component of effective content marketing is to meet your target audience where they are.

PLAN YOUR GROWTH

Communication through content is one of the most important aspects of today’s digital marketing.

EVALUATE YOUR MARKETING ACTIVITY

Take our free marketing test to find out where do you position in the market, what services you need and how we can help you grow & scale.

DISCOVERY CALL

Not sure what would be the best fit for your needs? Take the chance to book 30 minutes with us, free of charge so we can understand better your business and what are your priorities.