We are CIM accredited marketing specialists in Digital Marketing.
We craft unique marketing strategies for your brand and business objectives.
We have more than 14 years of experience in marketing projects.
We write premium copy to create a unique voice for your brand.
We gathered a team of experienced journalists in broadcast media.
We help you manage your marketing activity every step of the way.
Step 1.
MARKETING STRATEGY
A high-quality marketing strategy provides a clear direction for achieving specific brand and marketing objectives. It outlines the actions that a company will take to reach its target audience, promote its products or services, and achieve its business goals. A marketing strategy is vital for a number of reasons:
It helps to define the target audience: A marketing strategy allows a company to clearly define its target audience, which is essential for creating targeted and effective marketing campaigns.
It guides marketing efforts: A marketing strategy provides a roadmap for the marketing team to follow, ensuring that all efforts are focused on achieving the same goals.
It helps to allocate resources: A marketing strategy allows a company to prioritize its marketing activities and allocate resources appropriately, ensuring that the most important and effective tactics are being pursued.
It helps to measure success: A marketing strategy includes specific, measurable goals, which makes it easier to track progress and determine the effectiveness of marketing efforts.
It helps to establish a competitive edge: A well-crafted marketing strategy can help a company stand out in a crowded market and differentiate itself from competitors.
A marketing strategy is vital because it provides direction, focus, and a plan for achieving marketing objectives, which ultimately helps a company grow and succeed.
WHERE ARE WE NOW?
SITUATION ANALYSIS
Brand & Commercial Goals
Current performance
Customer Insights
Marketplace Opportunities
Competitor Benchmarking
WHERE DO WE WANT TO BE?
OBJECTIVES
Mission & Vision
Align Business Goals
SMART Objectives
KPIs
Dashboards
HOW DO WE GET THERE?
STRATEGY
Segmentation
Targeting
Positioning
Marketing Mix
Multichannel Experience
Communication Strategy
Identify, anticipate and satisfy customer requirements profitably.
In order to build an effective marketing strategy, you need a clear picture of the client segment that will be most affected by your product. The marketing strategy takes into account many things, but first of all, the ‘gap’ that you intend to close by delivering the right product.
Who are you talking to?
Who are you trying to reach?
What do they care about?
What do they want?
Where are they?
How will they act?
Step 2.
TACTICS: WHAT WE NEED TO GET THERE?
Do you want to give your business the best chance at success? A marketing and communications plan is the key to staying ahead of the competition and achieving your marketing objectives. A marketing and communications plan can help you identify the strategic messaging that will make your business stand out and provide a framework for crafting a course of action to successfully communicate your brand’s unique voice through the most effective channels.
MARKETING PLAN
Digital Roadmap
90 days Plan
Media Schedule
Editorial Calendar
Resource Allocation
Tools
COMMUNICATION PLAN
Themes
Subjects
Strategic Messages
CALENDAR
Editorial Calendar for 3 months
A combo of storytelling, listening & analytics. Communication takes place through various marketing channels. Get deeper insights about customers to engage them better. Deliver messages through the right channels to the right target audiences in the right way.
Step 3. ACTIONS:
COMMUNICATION
PACKAGES
Communication through content remains one of the most important aspects of today’s digital marketing. Both search engines and consumers put a great deal of value in great writing. Meet the expectations of your prospective and established customers by publishing engaging, value-added content in the distinct voice of your brand on your website, social media channels, and in your email marketing newsletters with the help of Koolt Communications.
NEWSLETTERS
Email newsletters are a great way to keep in touch with current and prospective clients about what’s going on at your company.
BLOGS WITH KEYWORD-RICH METADATA
For your website to rank in Search Engine Results and to keep visitors engaged, you need high-quality, consistently published blog articles.
SOCIAL MEDIA POSTS
A critical component of effective content marketing is to meet your target audience where they are.
PLAN YOUR GROWTH
Communication through content is one of the most important aspects of today’s digital marketing.
Step 4. CONTROL:
HOW WE MONITOR PERFORMANCE?
This step is about monitoring performance through analyses and key performance indicators (KPIs) that are specific, measurable, achievable, relevant, and time-bound (SMART). By tracking progress, identifying failures and areas for improvement, and guiding the strategy forward, this phase helps ensure successful results. We use engagement metrics, regular reviews, and periodic reports to monitor and enhance performance.
PEOPLE
Engagement
PROCESS
Regular reviews
TOOLS
Periodical report
LET US EVALUATE YOUR MARKETING ACTIVITY
Take our free marketing test to find out where do you position in the market, what services you need and how we can help you grow & scale.
DISCOVERY CALL
Not sure what would be the best fit for your needs? Take the chance to book 30 minutes with us, free of charge so we can understand better your business and what are your priorities.
