11 tendințe care influențează strategia de marketing în 2023
Dacă înainte de Covid-19, tendințele care influențau strategia de marketing prevedeau accelerarea unui mod de viață digitalizat, după anul 2020 ele s-au accentuat. Covid-19 a modelat întreaga lume și a dus la o transformare în modul în care lucrăm, socializăm,
Your Brand Voice: How to Define It and Use It Effectively
Without a clear brand voice, your marketing messages will fall flat and won't stand out amid the sea of other, similar messages vying for your customer's attention. To have an effective brand voice, you need to communicate in a consistent tone and
What Makes A Brand Memorable
There’s a lot that goes into building a brand – and it isn’t something you can afford to take lightly. Your brand is how people think of you, your company. It is integral in forming their perceptions of you, your
How to build a memorable brand for positive impact – Masterclass
Brand awareness builds value. A positive impact brand creates profit for a purpose. Business branding for positive impact builds customer loyalty. The marketing strategy and communication strategy need to be aligned with the social purpose for this effort to be
