Building value through memorable brands.



A brand & marketing project for a natural luxury cosmetics brand, from conception to international recognition, including features on Fashion TV Dubai and placement in a global perfumery chain.

Project Overview: Comprehensive marketing project management for a high-end natural cosmetics brand.

Scope of Work:

Brand & Marketing Strategy: Development of a cohesive brand identity and marketing plan to position Skin Novels as a leader in the luxury natural cosmetics market.

Artistic Direction: Creation of a visually compelling and brand-consistent aesthetic across all platforms.

Product & POSM Development: Design supervision and development of products and Point of Sale Materials (POSM) to enhance customer experience and brand visibility.

Website Development: Building a user-friendly and engaging website to showcase the brand and facilitate online sales.

Project Implementation & Strategy Execution: Overseeing the implementation of marketing strategies and ensuring alignment with brand objectives.

Content Coordination: Managing content creation and distribution to maintain a consistent brand message.

Team Management: Leading and coordinating a diverse team to achieve project milestones efficiently.

Public Relations (PR): Developing and executing PR projects to boost brand visibility and reputation in Romania, The Netherlands, and Dubai.

International Beauty Fairs: Representation and promotion of the brand at major beauty fairs in Dubai, Hong Kong, and Amsterdam to expand market reach and foster industry connections.

Experience the journey of Skin Novels, where natural luxury meets strategic excellence, resulting in an international presence and acclaim.

WEBSITE: https://skin-novels.com