What Types of Content Are Best for Brand Building?
If you're not seeing the results you want from your content marketing, it could be that you're not sharing content that your customers want to read. The content you share is an essential part of brand building. What type you
Understanding the stages of Online Brand Interaction
Online brand interaction with a brand is like dating. First, the person notices your company, and eventually, they start to view you as an ally and someone they can trust. As with a dating relationship, you want to gradually build
Your Brand Voice: How to Define It and Use It Effectively
Without a clear brand voice, your marketing messages will fall flat and won't stand out amid the sea of other, similar messages vying for your customer's attention. To have an effective brand voice, you need to communicate in a consistent tone and
What Makes A Brand Memorable
There’s a lot that goes into building a brand – and it isn’t something you can afford to take lightly. Your brand is how people think of you, your company. It is integral in forming their perceptions of you, your
How to build a memorable brand for positive impact – Masterclass
Brand awareness builds value. A positive impact brand creates profit for a purpose. Business branding for positive impact builds customer loyalty. The marketing strategy and communication strategy need to be aligned with the social purpose for this effort to be
And The Software Outsourcing Project of the Year Award Goes To….
Proud to introduce our news article about Softech for Transylvania Tech News, written by a multiple Emmy Award winner. Our new member of the communications team has more than 20 years of experience as a journalist working for some of
Sonrisa’s New Tech Destination
When Sonrisa, a Hungarian software development and IT company and end-to-end software business partner, decided to open a fifth office, it settled on the city of Oradea due to the city's size, quality healthcare services, IT market, and the University's
Customer Experience As Differentiation
The most important question was and will remain: how does the customer feel when he interacts with your brand? I talked to Anca Șerbănescu, trainer and advisor at the Marketing Institute about the ingredients of a successful customer experience. A discussion
Innovation in Marketing
How do you innovate, how do you create something new to meet the real needs of your customers? Innovation is a topic we need to focus on these days more than ever. Even if innovation can be born of chaos,
The Evolution of Creatopy (formerly Bannersnack)
A true rebranding is a metamorphosis. The main transformation happens from within: you become your best version. Creatopy's COO, Teodora Gavriluț, peeled back the curtains in a deep, insightful conversation about the complex reality of a rebranding process. Here is the
